Regulated betting market in the Northeast could inject R$ 3.3 billion into the national economy, supporting around 3,100 high-income jobs

17 de November de 2025

Regulated betting market in the Northeast could inject R$ 3.3 billion into the national economy, supporting around 3,100 high-income jobs

The sector is the main sponsor of national football, with R$ 1.1 billion in master sponsorships for men’s Serie A clubs per season.

The regulated fixed-odds betting market has been assuming a strategic role in the economic development of the Northeast. The study “Overview of the Fixed-Odds Betting Market” (November/2025), prepared by LCA Consultores and Cruz Consulting, in partnership with the Brazilian Institute for Responsible Gaming (IBJR) and the National Association of Games and Lotteries (ANJL), reveals that the sector brings together 14 active companies and 37 brands authorized to operate in the region, consolidating itself as an important source of employment, income, and tax collection.

The research shows that initial investments of R$ 885 million in equity capital already have the potential to generate up to R$ 3.3 billion in additional demand in other sectors of the economy over time, considering the multiplier effect of R$ 3.74 for each R$ 1 invested. These numbers reflect the growing structuring of the market after the full entry into force of Law 14,790/23, which established strict rules for licensing, oversight, security, and combating illegal operations.

“The regulated betting market represents a new cycle of opportunities for Brazil, with investments, formal jobs, and social contribution. It is a newly regulated, technological, high-value-added sector that drives an entire production chain linked to sports, marketing, and entertainment,” says André Gelfi, board director and co-founder of IBJR.

The study also reveals that the sector generates 2,000 direct jobs (employees and outsourced workers) and 1,100 indirect jobs in the Northeast. The expansion of operations has driven the creation of 20 new formal positions associated with technology, data analysis, and specialized management, including systems developer, market research analyst, graphic industrial designer, and information analyst.

The qualification of professionals employed by the sector in the Northeast is also a highlight: the percentage of workers with higher education is twice the regional average. The average salary is R$ 5,800, significantly above the regional average. The annual wage bill generated reaches R$ 135 million, with an additional R$ 18 million in social charges such as INSS and FGTS. Each R$ 1 in income from the sector can transform into up to R$ 2.21 in the economy, reinforcing the relevance of the activity.

Regarding fiscal impact, the sector is highly taxed and contributes directly to regional development. In 2025 alone, the estimated revenue for the Northeast includes:
• R$ 265 million allocated to the States Participation Fund (FPE).
• R$ 351 million allocated to the Municipalities Participation Fund (FPM).
• R$ 1.7 billion in IRPJ and CSLL collected nationally, with proportional transfers to federal entities.

“The regulation of the betting market is already demonstrating its ability to generate concrete results for the country. Billions of reais are returning to society in the form of taxes, investments, and qualified jobs. This is the effect of a sector that operates within the rules and contributes directly to Brazil’s economic and social development,” says Plínio Lemos Jorge, president of ANJL.

All taxes levied on technology companies also apply to betting operators, reinforcing the sector’s role as a relevant agent in financing public policies.

The national study “Overview of the Fixed-Odds Betting Market” can be accessed by clicking here

Regulation, safety, and combating the illegal market

The consolidation of the legal market has brought greater security to consumers and greater predictability for operators. Notable requirements include:
• use of the “.bet.br” domain
• identification by CPF and facial recognition
• prohibition of welcome bonuses as a marketing strategy
• active oversight by the Secretariat of Prizes and Betting (SPA)

“The sponsorship of legalized operators plays a decisive role in keeping football competitive and financially healthy. The illegal market, which pays no taxes and does not support the sport, is the real threat to the future of the game,” adds Gelfi.

Regulation has introduced an unprecedented framework of security and transparency to the sector, with rules for licensing, payment traceability, facial identification, and responsible gaming mechanisms. The advancement of regulation, including suppliers, payment methods, and advertising, is essential to consolidating the business environment, protecting consumers, and combating the illegal market, which still represents about 50% of bets in the country.

“The advancement of regulation is what guarantees predictability, legal certainty, and confidence for operators and consumers. We are building a solid, transparent, and competitive market, capable of attracting new players, protecting bettors, and fighting illegal gambling, which only harms the country,” says Lemos.

ABOUT IBJR
The Brazilian Institute for Responsible Gaming (IBJR) was founded in 2023 and brings together the leading betting companies in Brazil and around the world. Its mission is to build an honest, sustainable, and responsible online betting ecosystem, always defending a regulated market.

The organization’s work is based on two essential pillars: combating the illegal market and promoting responsible gaming. We believe that efficient regulation is fundamental to boosting the sector, strengthening the economy, and ensuring safety for both bettors and operators. For this reason, we work actively to confront illegal betting sites, which operate outside the law, harm the industry, and put society at risk.

IBJR’s members include the following operators: A2FBR, bet365, BandBet, BetBoom, BetMGM, Betsson Group, Entain (Sportingbet and Betboo), Flutter Brazil (Betfair and BetNacional), Kaizen Gaming (Betano), KTO Group, Novibet, Skill on Net (Bacana Play and PlayUzu), Todos Querem Jogar (Bet do Milhão), and associate members Better Collective, Clever Advertising, GeoComply, OKTO, and OneKey Payments.

ABOUT ANJL
Launched in March 2023, ANJL represents the interests of its members, the sector, and responsible, ethical gaming, always guided by the promotion of sports, betting safety, and contribution to the country’s economic development. Its members include: Big Brazil Tecnologia e Loteria S.A, Aposta Ganha Loterias LTDA, Fast Gaming S.A, Oig Gaming Brazil LTDA, Ana Gaming Brasil S.A, Esportes Gaming Brasil LTDA, SPRBT Interactive Brasil LTDA, Defy LTDA, Lucky Gaming LTDA, Reals Brasil LTDA, LBBR Apostas de Quota Fixa Limitada, Gamewiz Brasil LTDA, Betbr Loteriais LTDA, Versus Brasil LTDA, Sortenabet Gaming Brasil S.A, Blow Marketplace LTDA, Sistema Lotérico de Pernambuco LTDA, Vanguard Entretenimento Brasil LTDA, Hiper Bet Tecnologia LTDA, Pagstar Instituição de Pagamento S.A, Serviços e Intermediações PAAG LTDA, Pocket Games Limited, Propane Ideias com Resultado LTDA, Zero Instituição de Pagamento S.A., Oddsgate Brasil LTDA, Transfersmile Instituição de Pagamento LTDA, Upbet Brasil LTDA, EB Intermediações e Jogos S.A.

ABOUT LCA Consultores
LCA is a consulting firm specialized in providing customized applied economics solutions for businesses, assisting leading companies from various sectors, top law firms, and major investors in strategic planning, tactical decisions, and technical support in regulatory, competition, and judicial matters. With a team of economists with strong academic and professional backgrounds, LCA is recognized for building long-term partnerships based on quality, flexibility, and senior-level service. It has exported its services to more than 25 countries and has received several awards for excellence in over 450 annual projects. The consultancy operates in the areas of Law and Economics, Investments, and Corporate Finance.