Companies and Partners' Best Practices
The purpose of this page is to outline essential guidelines for companies operating in the sports betting and online gaming industry. All recommendations are designed to promote a safe, transparent, and responsible environment—for players and for the industry as a whole.
The Brazilian Institute for Responsible Gaming (IBJR) believes that the enforcement of clear rules is key to building a healthy business environment—one that distinguishes legitimate operators from illegal ones.
Recommended Practices by IBJR:
1. Support for Regulation and Combatting Illegal Betting
To ensure an ethical, safe, and competitive marketplace, all companies in the betting sector must operate within the law and actively support regulation. Fighting illegal betting is crucial to protecting bettors, preventing financial fraud, and stopping criminal activities like money laundering and match-fixing from spreading throughout the industry.
Illegal operators pose a serious threat. They function without regulatory oversight, offer no guarantees to users, distort fair competition, and expose players to scams. These companies don’t pay taxes and undermine efforts to build a transparent and sustainable market.
Full support for regulation
Ensure that all companies in the industry comply with the rules established by the Secretaria de Prêmios e Apostas (SPA), helping to create a fair and transparent market.
Fighting unfair competition
Guarantee that all licensed operators meet tax and regulatory requirements, preventing unlicensed platforms from gaining an unfair advantage due to lack of compliance.
Preventing match-fixing
Strengthen joint efforts with sports organizations and regulators to preserve the integrity of sporting events and combat manipulation.
Blocking illegal sites and transactions
Work to ensure unlicensed platforms are taken offline and their payment channels are disabled.
2. Promotion of Responsible Gaming
The long-term sustainability of the sports betting and online gaming industry depends on every licensed operator adopting the highest global standards for responsible gaming. It is essential that companies implement effective tools to prevent gambling-related harm and ensure that players have access to control features and proper support.
A safe and balanced environment also requires raising awareness about the risks of excessive gambling and implementing concrete measures to protect vulnerable individuals so that betting is not a social issue.
Player control tools
Provide features such as self-exclusion, deposit limits, and session time management, enabling bettors to regulate their gaming habits responsibly.
Financial awareness
Emphasize in all communications that betting is a form of entertainment and should never interfere with an individual’s financial well-being or personal budget.
Responsible marketing and advertising
Ensure all marketing efforts are ethical, avoid unrealistic promises of winnings, do not target vulnerable audiences, and comply with Annex X of the CONAR Code (Brazil’s National Advertising Self-Regulation Council).
Behavioral monitoring
Use technology to detect patterns of problematic gambling and proactively intervene to prevent addiction.
Identity verification tools
Betting platforms must apply facial recognition and other technologies to prevent minors from accessing gambling services. Brazil is the first country globally to implement this technology in the betting industry.
Partnerships with experts
Collaborate with mental health and financial education organizations to create awareness campaigns and offer professional support programs.
3. Industry Knowledge and Transparency
Public trust in the sports betting and online gaming industry depends on clear communication and actions that demonstrate the sector’s commitment to legality and responsibility. To achieve this, companies must operate with transparency and help the public understand how the regulated market works.
- Support for research: Encourage studies that analyze betting habits, player behavior, and, most importantly, map the real impact of the industry on the Brazilian economy.
- Transparency in betting operations: Provide clear information on rules, odds, and terms of play, avoiding misleading interpretations and ensuring that bettors fully understand their choices.
- Fighting misinformation: Correct misconceptions about the industry and help the public understand the importance of regulation in building a safe and trustworthy environment.
4. Active Engagement with Public Authorities
Collaboration between companies and regulatory bodies is essential to building a trustworthy and efficient industry. Active participation in regulatory discussions and the sharing of successful international practices help strengthen the market and ensure that rules are aligned with the needs of both the industry and society.
A well-regulated sector also depends on ongoing dialogue with lawmakers and authorities to ensure the implementation of effective public policies and to keep regulation up to date with market developments.
- Sharing international best practices: Contribute global regulatory success stories to support the creation of effective public policies.
- Fostering continuous dialogue: Maintain open and consistent communication channels between operators, lawmakers, and regulators to continuously improve industry standards.
- Advocating for balanced regulation: Support a regulatory framework that protects consumers without hindering the growth of the industry.
- Supporting regulatory capacity building: Offer technical expertise and insights to strengthen regulatory enforcement and the implementation of clear rules.
Commitment to regulation, promotion of responsible gambling, transparency, and collaboration with public authorities are the pillars of a sustainable and trustworthy sports betting and online gaming market. By following these best practices, companies can offer a safe and ethical experience for bettors while reinforcing the industry’s integrity and reputation.
