IBJR – Instituto Brasileiro de Jogo Responsável

To Bet, There Must be Rules

The Brazilian Institute for Responsible Gaming (IBJR) was established in 2023. We represent approximately 75% of the Brazilian market, bringing together the leading sports betting operators from Brazil and around the world. Our mission is to help build a trustworthy, sustainable, and responsible online betting ecosystem.

We Advocate for a .Regulated Betting Market.

IBJR’s work is guided by two essential pillars to support the growth and development of Brazil’s betting industry

Fighting against the illegal market

Promoting responsible gaming

As the representative body for the industry, IBJR advocates for a regulated market that drives the growth of online betting in Brazil. Achieving this requires a firm stance against illegal operators, which operate outside the law and harm both the industry and society as a whole

News

Betting companies say Public Security amendment protects the betting sector in Brazil

Representatives of online betting companies believe that the Public Security constitutional amendment strengthens and legitimizes the sector in Brazil. The proposal was approved by the Chamber of Deputies in early March and is now awaiting a vote in the Federal Senate. The approved text allocates 30% of betting revenues to the National Public Security Fund.

IBJR Warns That Prediction Markets Are Disguised Betting and Require Regulation

The Brazilian Institute for Responsible Gaming (IBJR) has issued a statement regarding the possible creation of prediction markets in the country. The organization states that any operation in which a consumer assumes risk linked to the uncertain outcome of a sporting event constitutes a bet. This classification applies regardless of the terminology used, the technology […]

What is Responsible Gaming?

At IBJR, we believe Responsible Gaming is a shared commitment among licensed operators, bettors, and regulators to ensure that betting remains a sustainable form of entertainment.

Guided by this principle, the Institute emphasizes the following pillars:

Player Protection: Implementation of digital tools to prevent gambling addiction, such as time and spending limits, along with support for at-risk and problem gamblers.

Financial Responsibility: Encouraging personal financial education and promoting the understanding that betting is not an investment strategy, but a form of entertainment.

Responsible Marketing Practices: Upholding ethical advertising standards to ensure promotions are clear, not misleading, and targeted exclusively at adults. IBJR collaborates with Brazilian advertising oversight bodies such as CONAR, which already includes specific guidelines on betting ads in its self-regulatory code.

Sign up for the launch event of the first Locomotiva/LCA survey on the illegal betting market.

IBJR Members

All IBJR members hold federal authorization to operate within Brazil’s betting market.