IBJR – Instituto Brasileiro de Jogo Responsável
Various organizations are calling for clearer rules on how athletes and betting companies should collaborate in advertising.
IBJR argues that a well-regulated system is the best path forward for Brazil’s sports betting market.
Beyond questioning the legality of the sector, technical discussions are needed to create applicable and effective rules.
Betting companies employ artificial intelligence and data matching to identify and prevent suspicious betting activities.
This system will share real-time insights with the Ministry to track platforms and bettors more effectively.
Brazil is set to become the first country to use biometric verification to prevent fraud and restrict access by minors.
Experts discuss ongoing controversies, including concerns over bets being placed using government welfare funds.
Despite new laws, experts say psychological risks and rising defaults among bettors are not being properly addressed.
Research conducted by IBJR and LCA Consultoria shows a minimal impact on the average consumer's budget.
