Notícias

Isaac Sidney highlights that an estimated R$ 35 billion is currently held in limbo due to legal and regulatory uncertainty.

With the help of instant payment system Pix, the sector is expected to move R$ 84 billion this year.

IBJR created a set of advertising guidelines while voicing concerns over the lack of clarity in the Ministry of Finance’s provisional measure.

Developed by IBJR, the campaign explains how official authorization can lead to a safer and more structured environment for bettors and businesses.

Various organizations are calling for clearer rules on how athletes and betting companies should collaborate in advertising.

IBJR argues that a well-regulated system is the best path forward for Brazil’s sports betting market.

Beyond questioning the legality of the sector, technical discussions are needed to create applicable and effective rules.

Betting companies employ artificial intelligence and data matching to identify and prevent suspicious betting activities.

This system will share real-time insights with the Ministry to track platforms and bettors more effectively.