Members and associates of IBJR
The Brazilian Institute of Responsible Gambling (IBJR) is dedicated to promoting a culture of responsible and conscious gambling in Brazil. In this space, you will have the opportunity to meet the members and associates behind IBJR and discover how they are leading the advancement of the gaming industry in the country.
Members
Alfa
Alfa is one of the first 15 companies to receive a permanent license in Brazil, authorized since January 1, 2025, under the regulatory framework for the sports betting segment. The company operates with transparency, security, and responsibility. One of its pillars is responsible gambling, promoting campaigns and actions aimed at raising users’ awareness about the importance of betting safely and in a controlled manner. By sponsoring Grêmio and Internacional football clubs, Alfa reaffirms its commitment to Brazilian sports and its passion for football.
bet365
Founded in 2000, bet365 has served over 90 million customers worldwide. With a team of more than 10,000 employees, bet365 prides itself on delivering excellent sports betting services. The company’s commitment to excellence has earned it recognition as the highest-ranked brand in the EGR Power 50 awards nine times. Attentive to social issues, bet365 invests in tools and technologies to promote responsible gambling. It also supports research, educational initiatives, and treatment programs related to gambling problems to provide a safe betting environment.
BetBoom
BetBoom is a global betting company dedicated to offering exciting gaming and sports betting experiences since 2011. Licensed locally in Peru, Brazil, and Mexico, BetBoom adapts its offerings to each market, providing access to over 11,000 games from more than 150 leading providers such as Pragmatic Play®, SPRIBE®, and PG Soft®.
BetBoom is committed to esports, sponsoring the BetBoom Team and Team Spirit, and partnering with FISSURE® to organize tournaments such as the BetBoom Dacha series. BetBoom collaborates with ambassadors like Baiano, Ilhas das Lendas, and Tribo in Brazil.
The company aims to become a trusted name in Latin America by offering personalized, high-quality gaming experiences, exclusive broadcasts, and strategic collaborations, all while maintaining a reliable and responsible platform for its users.
BetMGM
Founded in 2012 and present in Brazil since 2019, BetMGM combines casino and sports betting on its platform, focusing on delivering the best possible experience to its customers on desktop and mobile devices. The company has been recognized multiple times, including the 2022 International Gaming Awards as Online Casino Operator of the Year. To ensure customer well-being, BetMGM also built a community support portal offering responsible gaming tools, help institutions, and self-assessment options.
Betnacional
EstrelaBet is the largest Brazilian gamingtech company and operates with a permanent license in the national iGaming market. Voted the best Brazilian betting operator, it has won awards such as “Best Sports Betting Operator in Brazil” and “Rising Star of the Year” at the SBC Awards Latinoamérica 2022, in addition to receiving back-to-back honors at the SiGMA Americas Awards in 2023 and 2024.
In 2025, the company was also recognized at the BiS Awards in the categories of “Best Action Against Gambling Addiction” and “Best Customer Service.” It also received the Consumidor Moderno Award in the “Online Betting” category and the EGR Marketing & Innovation Award in the category of “Responsible Gambling Marketing Campaign.”
With offices in Belo Horizonte and São Paulo, EstrelaBet is known for its innovation, commitment to responsible gaming, legal advertising practices, and support for sports and entertainment. In partnership with FUMEC University, it develops pioneering initiatives for the prevention of pathological gambling, using cutting-edge technology to offer a safe experience and psychological support to users. Ensuring game integrity is also a top priority, with rigorous internal processes and strategic partnerships such as Genius Sports and the International Betting Integrity Association (IBIA).
In 2023, EstrelaBet made history by becoming the first Brazilian betting company to officially sponsor a FIFA event: the FIFA Women’s World Cup™. This milestone cemented its presence on the international stage and highlighted its dedication to the development of various sports. In Brazil, the company furthers this mission by supporting major initiatives, sports broadcasts, cultural actions, and media projects that strengthen its connection with the public and promote entertainment.
Betsson Group
With over six decades of experience, Betsson Group offers quality entertainment to its consumers. The company includes more than 20 brands, including Betsson, Betsafe, and Inkabet, providing an extensive sportsbook and varied casino games. The group has a global online presence and has recently expanded its operations in Latin America, including Brazil. Betsson Group employs more than 2,300 skilled professionals from over 60 nationalities. One of its core values is Fair Play, which guides all operations, including efforts related to responsible gaming.
Entain (Sportingbet and Betboo)
Entain is one of the largest groups in sports betting, gambling, and interactive entertainment. Through its brands, the group aims to provide moments of fun for its consumers. The company attributes much of its success to a unique platform that places the consumer at the forefront and center of the experience. To ensure customers enjoy responsibly, Entain developed the award-winning ARC™ program, which uses artificial intelligence to continuously monitor gameplay invisibly and intervene when necessary, adding an extra layer of player protection.
EstrelaBet
EstrelaBet is the largest Brazilian gamingtech company and operates with a definitive license in the national iGaming market. Voted the best Brazilian betting operator, it has received awards such as “Best Sports Betting Operator in Brazil” and “Rising Star of the Year” at the SBC Awards Latinoamérica 2022. It was also recognized at the SiGMA Americas Awards in both 2023 and 2024. In 2025, the company was honored with the BiS Awards in the categories of “Best Action Against Gambling Addiction” and “Best Customer Service,” in addition to winning the Consumidor Moderno Award in the “Online Betting” category and the EGR Marketing & Innovation Awards in the “Responsible Gambling Marketing Campaign” category.
Headquartered in São Paulo with an office in Belo Horizonte, EstrelaBet is known for its innovation, commitment to responsible gaming, legal advertising, and support for sports and entertainment. In partnership with FUMEC University, it develops pioneering initiatives for the prevention of problem gambling, using cutting-edge technology to provide a safe experience and psychological support for users. Game integrity is also a priority for the company, which combines strict internal processes with strategic partnerships, such as with Genius Sports and the International Betting Integrity Association (IBIA).
In 2023, EstrelaBet made history by becoming the first Brazilian betting company to officially sponsor a FIFA event: the FIFA Women’s World Cup™. This achievement cemented its presence on the international stage and highlighted its dedication to developing various sports disciplines. In Brazil, the company expands this impact by supporting major initiatives, sports broadcasts, cultural actions, and media projects that strengthen its connection with the public and promote entertainment.
Flutter Brazil (Betfair)
Flutter Brazil is one of the leading sports betting ecosystems in the country, established in May 2025 through the merger of the Brazilian company NSX and Flutter Entertainment, a global leader in online betting and iGaming.
The operation in Brazil is supported by Flutter Edge — a global competitive advantage that connects the group’s brands to cutting-edge technology, market intelligence, shared resources, and sustainable practices. This structure strengthens and enhances local expertise, ensuring close engagement with the market and a high degree of adaptability, security, and responsibility.
Authorized to operate in Brazil, Flutter Brazil encompasses the brands Betnacional, authorized under Ordinance SPA/MF No. 2,092/2024, and Betfair, authorized under Ordinance SPA/MF No. 248/2024. The company combines global scale and operational excellence with a commitment to developing a sustainable, transparent market that values Brazilian culture.
Kaizen Gaming (Betano)
Kaizen Gaming is one of the largest GameTech operators globally. Through technology and people, the company focuses on offering an unmatched and responsible customer experience. Kaizen owns the Betano online sports betting brand, with an established presence and millions of customers in Europe and Latin America, recently expanding into Africa and North America with launches in Nigeria and Ontario, respectively. The company employs over 2,500 people worldwide.
Kaizen Gaming has been recognized as a global leader in sports betting and gaming, winning multiple awards, including five trophies in a single year at the EGR Operator Awards 2023 (“Sports Betting Operator of the Year,” “Marketing Campaign of the Year,” “Mobile Sports Product of the Year,” “In-House Product of the Year,” and “In-Play Sports Operator of the Year”).
The company leverages cutting-edge technologies to offer the best and safest gaming experience while implementing ethical and responsible product supply policies for its customers.
Through joint initiatives with sports clubs and sponsored athletes, Betano promotes corporate responsibility activations aiming to foster sports inclusion (such as a sensory room at Porto Stadium for people with sensory disabilities), increase awareness of important social and health issues (like blood and bone marrow donation), and improve healthcare delivery.
KTO Group
Founded in 2018, KTO Group aims to provide a more personal and transparent experience for sports betting and online casino players based on the Scandinavian product model. Its main site, KTO.COM, operates on a proprietary platform developed with technologies allowing agile adaptation to hyperlocal demands. KTO is one of the fastest-growing brands in Latin America and among the most popular in Brazil. Recognized for involvement in social and philanthropic projects, KTO also supports sports such as football, basketball, futsal, fut7, padel, and tennis.
Novibet
Novibet operates in Europe and Latin America, with tech centers in Europe and over 700 employees in all countries of operation. Since 2010, it has been committed to offering the best sports betting and online casino experience. Novibet’s exclusive platform integrates major official data providers and its own algorithms, generating more options for users. As an innovative and adaptable operator, Novibet’s product offering is constantly evolving to meet and exceed current and future trends. In close partnership with Microsoft, Novibet is fully hosted on Azure Cloud.
Skill on Net (Bacana Play and Play Uzu)
Founded in 2005, Skill on Net began by developing and producing casino software. It currently offers more than 3,000 online casino games, from slots to table games, for various partners, as well as support products, payments, and CRM platforms. More recently, the brand has begun B2C operations with over 30 online casino brands such as PlayOJO, BacanaPlay, and Lucky Niki. SkillOnNet operates in more than 14 regulated markets including the UK, Germany, Denmark, Sweden, Portugal, Spain, Mexico, Ontario (Canada), Buenos Aires (Argentina), and is expanding into other markets. SkillOnNet has a forward-looking vision with a diverse and experienced team of online casino specialists who strive to adapt to the evolving needs of the industry, players, and clients.
Todos Querem Jogar (Bet do Milhão)
Everyone Wants to Play (TQJ) is a company focused on the regulated market of sports betting and online gaming. It includes the corporate participation of the Silvio Santos Group, combining its expertise and over 65 years of credibility in media, retail, tourism, and financial capitalization for Brazilians.
Associates
OKTO
Since 2019, OKTO has enhanced financial interactions for casinos and online betting sites by introducing seamless digital payments, combined with local knowledge, industry expertise, and international capabilities. By enabling real-time transactions, KTO’s solutions remove frictions and risks associated with traditional payment methods and deliver digital transformation opportunities for clients and players worldwide. KTO is constantly expanding and currently employs over 100 payment experts, gambling industry specialists, and software engineers.
Pay4Fun
Pay4Fun is a financial company active since 2015 in the payments industry, including casinos, sports betting, and digital games. It operates a licensed payment facilitator platform with comprehensive compliance controls, offering businesses a faster, more secure, and convenient way to accept payments. The company is based in São Paulo, Brazil.
Better Collective
Founded in 2004, Better Collective provides data, betting tips, and educational tools for players on a global scale. The company advocates that policies focused on responsible gambling are one of the pillars of sustainability and growth in the online casino industry. For this reason, it offers informative content and tools to help its users enjoy a safer experience.
Clever Advertising
Clever Advertising has been in the industry for over 15 years and serves more than 13 iGaming operators through services such as media buying, SEO (Search Engine Optimization), pay-per-click (PPC), and influencer marketing across five continents. In Latin America, the company is present in several countries, including Mexico, Peru, Argentina, and Brazil, and works with partners like Betsson, Bet365, and Betano — major global brands in the betting industry. By joining forces with the Institute, the company reinforces the promotion of healthy behaviors regarding online gambling in Brazil.
OneKey Payments
OneKey Payments is a technology company specializing in international payments, offering a Banking as a Service (BaaS) platform with a cross-border gateway. Its main goal is to enable businesses to scale their financial inflows and outflows easily and securely. In doing so, it aims to simplify payment solutions and settlements in Brazil and around the world, using methods such as PIX, bank slips (boletos), and credit cards.
GeoComply
GeoComply provides fraud prevention and cybersecurity solutions that detect location fraud and verify a user’s true digital identity. Trusted by major brands and regulatory bodies for the past 10 years, the company’s geolocation technologies are installed on over 400 million devices and analyze more than one billion transactions every month.
GeoComply’s award-winning products are built on technologies developed for the highly regulated and complex U.S. market of online gaming and sports betting. In addition to iGaming, GeoComply also offers geolocation fraud detection solutions for video streaming broadcasters, as well as the digital banking, payments, and cryptocurrency sectors — with an impressive client list including Akamai, Nextdoor, BBC, BetMGM, DraftKings, FanDuel, and Luno.
Join IBJR
As members of IBJR, we believe it is possible to create an ethical, transparent, and sustainable gaming environment for both bettors and operators. We value collaboration and seek to establish partnerships with gaming companies, regulatory bodies, health institutions, and other organizations that are truly committed to responsible gaming.
If you share our values and would like to be part of this journey, join the Brazilian Institute for Responsible Gaming.