The Brazilian Institute for Responsible Gaming (IBJR) was established in 2023. We represent approximately 75% of the Brazilian market, bringing together the leading sports betting operators from Brazil and around the world. Our mission is to help build a trustworthy, sustainable, and responsible online betting ecosystem.
IBJR’s work is guided by two essential pillars to support the growth and development of Brazil’s betting industry
As the representative body for the industry, IBJR advocates for a regulated market that drives the growth of online betting in Brazil. Achieving this requires a firm stance against illegal operators, which operate outside the law and harm both the industry and society as a whole
While senators push for tighter restrictions, industry players warn of potential risks that could favor illegal betting operations.
At IBJR, we believe Responsible Gaming is a shared commitment among licensed operators, bettors, and regulators to ensure that betting remains a sustainable form of entertainment.
Guided by this principle, the Institute emphasizes the following pillars:
Player Protection: Implementation of digital tools to prevent gambling addiction, such as time and spending limits, along with support for at-risk and problem gamblers.
Financial Responsibility: Encouraging personal financial education and promoting the understanding that betting is not an investment strategy, but a form of entertainment.
Responsible Marketing Practices: Upholding ethical advertising standards to ensure promotions are clear, not misleading, and targeted exclusively at adults. IBJR collaborates with Brazilian advertising oversight bodies such as CONAR, which already includes specific guidelines on betting ads in its self-regulatory code.
All IBJR members hold federal authorization to operate within Brazil’s betting market.
