IBJR Welcomes Four New Member Betting Operators

IBJR Welcomes Four New Member Betting Operators

Alfa, BetBoom, Betnacional, and EstrelaBet join the Brazilian Institute for Responsible Gaming, reinforcing the industry’s commitment to regulation and integrity

São Paulo, April 2025 – As it marks its second anniversary, the Brazilian Institute for Responsible Gaming (IBJR) strengthens its position as the leading representative body for Brazil’s regulated betting market. Reflecting its ongoing commitment to combating illegal operations and promoting responsible gaming, the institute announces the addition of four new member companies: Alfa, BetBoom, Betnacional, and EstrelaBet — all of which play a significant role in the Brazilian sports betting sector.

“We are pleased to welcome these new members, which for us is a clear sign of the work IBJR has carried out over the past two years, as well as of the industry’s collective commitment to a regulated and responsible market,”
said Fernando Vieira, Executive Director of IBJR.

With the inclusion of these four companies, IBJR now represents 13 licensed betting operators. In addition to Alfa, BetBoom, Betnacional, and EstrelaBet, the following companies are also part of the institute: Bet365, BetMGM, Betsson, Entain, Flutter, Kaizen Gaming, KTO, Novibet, and Skill On Net.

About IBJR

Founded in 2023, the Brazilian Institute for Responsible Gaming (IBJR) brings together leading national and international betting operators active in Brazil. The institute’s mission is to build a sustainable, ethical, and regulated online betting ecosystem, with a focus on public safety and transparency.

IBJR’s work is based on two essential pillars: fighting illegal gambling markets and promoting responsible gaming practices. The institute supports the development of effective regulatory policies to advance the sector, strengthen the economy, and protect consumers and licensed operators.

More information: www.ibjr.org

About the New Members

Alfa
 Alfa is one of the first 15 companies to receive a definitive operating license in Brazil, effective since January 1, 2025. The company promotes transparency, security, and responsible gaming as core principles, with educational campaigns aimed at raising awareness among bettors. Backed by Brazilian entrepreneurs Arthur Silva, Matheus Antunes, and João Paulo Marques, Alfa is also a sponsor of prominent football clubs Grêmio and Internacional, further demonstrating its commitment to Brazilian sports.

BetBoom
Founded in 2011, BetBoom is a global betting company with local licenses in Brazil and Mexico. It offers access to over 11,000 games from 150+ top-tier providers such as Pragmatic Play®, SPRIBE®, and PG Soft®. BetBoom is active in the esports community through partnerships with teams like BetBoom Team and Team Spirit, as well as tournament series such as BetBoom Dacha. The brand has established collaborations with Brazilian influencers like Baiano, Ilha das Lendas, and Tribo, aiming to offer high-quality, personalized, and secure gaming experiences in Latin America.

Betnacional
Part of NSX Brasil — a licensed BetTech company — Betnacional positions itself as “the Brazilian bettors’ platform.” The brand maintains strong ties to national culture, sponsoring major events such as Big Brother Brasil 2025, Rio Open, and Carnaval de Salvador. With prominent ambassadors like Vini Jr., Thiaguinho, and Galvão Bueno, Betnacional has a strong presence in sports media and is the official sponsor of Futebol 2025 on Rede Globo, as well as the main sponsor of Sport Club do Recife.

EstrelaBet
 EstrelaBet is the largest gamingtech company in Brazil and operates with a definitive license in the regulated iGaming market. Recognized as the best Brazilian betting operator, the company has received several awards, including “Rising Star of the Year” (SBC Awards Latinoamérica 2022) and two consecutive wins at the SiGMA Americas Awards in 2023 and 2024.

Headquartered in Belo Horizonte and São Paulo, EstrelaBet is known for its innovation and commitment to responsible gaming. It has launched pioneering initiatives in partnership with FUMEC University to prevent problematic gambling, and it maintains partnerships with Genius Sports and the International Betting Integrity Association (IBIA) to uphold game integrity. In 2023, EstrelaBet became the first Brazilian betting brand to sponsor a FIFA event — the FIFA Women’s World Cup™ — marking a milestone in the international gaming landscape.

More information: www.estrelabet.bet.br