To bet, there must be rules.
Brazil has kicked off a new era in sports betting. Since January 2025, the industry has operated under a clear regulatory framework — ensuring greater safety, transparency, and accountability. Betting now has a referee. And those who don’t follow the rules? They’re out of the game.
The Brazilian online betting market welcomes this achievement and stands firm in favor of strict compliance. This is the only way to prevent harmful practices, combat the illegal market, and protect sports integrity. Regulators are alert, and enforcement is already underway.
In this scenario, the Brazilian Institute for Responsible Gambling (IBJR) is on the field.
We represent leading betting companies in Brazil and worldwide, bringing deep experience from mature global markets such as the United States, the United Kingdom, and Australia.
Our commitment is to help build a safe, reliable, and sustainable betting ecosystem that benefits everyone — players, operators, and society as a whole.
The New Rules Are Already in Play
- Facial recognition required to prevent underage betting
- Spending and time limits so players stay in control
- Credit card ban to discourage compulsive gambling
- .bet.br domain exclusive to licensed operators, making it easy for players to identify who’s legal
Zero Tolerance for Illegal Operators
Regulation doesn’t just protect players — it raises barriers against the illegal market.
Unlicensed platforms put players at risk, undermine public trust, and take resources away from the country. They offer no guarantees, no oversight, and no responsibility.
That’s why IBJR pushes for strict enforcement and effective action.
Among the key measures we advocate:
- Blocking illegal websites that operate outside the law
- Tracking suspicious financial transactions to uncover illicit operators
- Running educational campaigns to warn bettors about the risks of illegal platforms
Betting with a licensed operator means betting within the rules — with integrity, safety, and transparency at every step.
To Bet, There Must Be Transparency and Integrity
Regulation ensures a fair game. That’s why collaboration among operators, sports entities, and public authorities is advancing the fight against match-fixing and manipulation.
IBJR works closely with the International Betting Integrity Association (IBIA) to share real-time alerts on suspicious activity — flagged through artificial intelligence and data analysis. When concrete evidence appears, sports authorities are notified.
The industry is also raising the bar on social responsibility. From conscious advertising to tax contributions, sports sponsorships, and responsible gambling initiatives, we believe there’s only one kind of bet worth placing: the one made within the rules.
Growth with Responsibility
As the online betting industry grows in Brazil, so does our duty to promote responsible play.
That’s why IBJR puts player protection at the core of its mission — ensuring all bets are placed safely and consciously.
Highlights of our approach:
- Time and spending control tools, so each player sets their own healthy boundaries
- AI-based risk detection, identifying and alerting players to harmful patterns of play
Brazil is already a global benchmark, being the first country to adopt facial recognition as a security standard.
To Bet, There Must Be Responsibility
The industry is evolving. And IBJR is leading the way.
To bet, there must be rules.
Brazilian Institute for Responsible Gambling (IBJR)
#ResponsibleGaming