Messages on pitch-side advertising boards highlight the effects of the ban and introduce a website with information about the regulated market.
The manifesto by licensed betting companies opposing Provisional Measure No. 1,394/2026 remains on the field. During nine matches in the 29th round of the Brazilian Championship, taking place this Wednesday (7) and Thursday (8), companies associated with the National Association of Games and Lotteries (ANJL) and the Brazilian Institute of Responsible Gaming (IBJR) are making advertising space on the boards around the pitch available for the “Banning Is Not Protecting” campaign.
In this new phase, the boards will feature four sets of messages, all centered on the manifesto’s slogan:
SET 1
- BANNING IS NOT PROTECTING
- YOU DON’T CHANGE THE RULES IN THE MIDDLE OF THE GAME
- WHO BENEFITS WHEN THOSE WHO FOLLOW THE RULES ARE BANNED?
SET 2
- BANNING IS NOT PROTECTING
- FOOTBALL ISN’T THE ONLY THING THAT LOSES
- WHO PROFITS FROM ILLEGAL BETTING?
SET 3
- BANNING IS NOT PROTECTING
- DEMAND DOESN’T DISAPPEAR; IT JUST MOVES ELSEWHERE
- WHO BENEFITS FROM THE ILLEGAL MARKET?
SET 4
- BANNING IS NOT PROTECTING
- LEARN MORE ABOUT BETTING REGULATION: APOSTOQUEVOCENAOSABIA.COM
The campaign will also launch the website www.apostoquevocenaosabia.com, where the public can learn about the six protections provided to bettors by the regulated market:
- Facial recognition to open accounts and make withdrawals;
- Tax payments allocated to public policies as established by law;
- Advertising restrictions;
- Responsible gaming limits and self-exclusion;
- Restrictions on access by minors and on the use of credit cards;
- Monitoring to prevent match-fixing;
- Anti-money laundering measures.
For each topic, the website explains how the rule works in practice and what bettors stand to lose when regulation is no longer in place. The information includes R$4.53 billion allocated in 2025 to areas established by law, such as sports, public security, education, and healthcare. All content is supported by references, with relevant laws, ordinances, and studies listed in the sources section.
Plínio Lemos Jorge, president of ANJL, says: “Through this manifesto, we will once again demonstrate the importance of the regulated betting market, both for bettors and for society as a whole, and show that you cannot change the rules in the middle of the game. It is essential to be transparent about the industry’s contributions to the country, which do not exist in the illegal market — a market that, unfortunately, has come to account for 100% of betting in Brazil following the Provisional Measure.”
Lemos Jorge also noted that the manifesto is another initiative by the industry to combat illegal websites. In August, the “Everyone Against Illegal Betting” movement, supported by ANJL, brought together athletes and artists to raise bettors’ awareness of the regulated market. The initiative also launched a website and social media profiles (@todoscontraoilegal) featuring industry data and information on the rules established by law.
Carlos Lima, president of IBJR, emphasizes: “Banning betting does not make demand disappear. It simply pushes it toward illegal platforms, which do not offer the safeguards and protection mechanisms provided by the regulated market. And when the rules change overnight, the consequences extend beyond companies: they affect clubs, sponsorships, and workers. More than 2,000 people have already lost their jobs, directly affecting their families. This is the message we want to convey through this campaign: banning is not protecting. We need stronger enforcement and stability, not a rupture that destroys jobs and pushes bettors into the illegal market.”
About the Manifesto
Signed by ANJL and IBJR alongside licensed operators in Brazil, the manifesto argues that banning betting does not eliminate betting in the country, but rather eliminates protections for those who bet. The document also warns about the growth of the underground market, which is exploited by organized crime to carry out digital scams targeting the most vulnerable members of the population.
ANJL and IBJR reiterate their concern about household indebtedness and problem gambling. According to the organizations, a highly regulated market is best positioned to address these issues. For this reason, they are available to discuss deposit and time limits, stricter advertising rules, mental health measures, and stronger efforts to combat illegal websites — measures that cannot be imposed on operators working clandestinely. In their view, banning betting does not protect bettors; it merely pushes them toward environments without oversight.