Brazil’s regulated betting market can inject R$ 28 billion into the economy and supports 15 thousand direct and indirect high-income jobs

Brazil’s Regulated Betting Market Could Inject BRL 28 Billion into the Economy and Sustain 15,000 High-Income Jobs

Estimated federal tax revenue reaches BRL 9 billion and municipal taxes BRL 600 million in 2025. The sector is also the main sponsor of national football, investing BRL 1.1 billion per season in top-tier clubs.

Brazil’s fixed-odds sports betting market, regulated since January 2025, has established itself as one of the driving forces of the country’s new economy. According to the report “Overview of the Fixed-Odds Betting Market”, developed by LCA Economic Consultants and Cruz Consulting at the request of the Brazilian Institute for Responsible Gaming (IBJR) and the National Association of Games and Lotteries (ANJL), data from the Federal Revenue Service show that the sector already totals BRL 7.5 billion in equity investment. The multiplier effect of these investments has the potential to generate up to BRL 28 billion in additional demand across other productive sectors of the economy.

The study also reveals that the formal betting market is expected to generate BRL 36 billion in operator revenues in 2025 alone and sustain 10,000 direct and 5,500 indirect jobs. Formal employment in the sector has tripled since the approval of Law No. 14,790/23, with a highly qualified workforce: 65% have completed or ongoing higher education, and 47% hold positions that require technical or academic qualifications, according to the Ministry of Labor’s RAIS database. The sector’s average salary is BRL 7,000 — more than double the national average of BRL 3,200 (IBGE) — and 63.8% of workers earn more than four minimum wages.

Direct jobs in the legal betting sector generate an annual wage bill of BRL 460 million, in addition to BRL 87 million in social charges that finance social protection programs. This level of income has a significant multiplier effect, with the potential to reach BRL 1 billion in total income across the national economy over time. According to LCA estimates based on the Input-Output Model (MIP), every BRL 1.00 in income directly generated by the betting sector can represent up to BRL 2.21 in total income in the economy, considering direct, indirect, and income effects.

Moreover, regulation has led to the creation of 67 new formal occupations requiring skills related to technological and managerial complexity. Examples include system developers, market research analysts, product designers, and risk analysts.

According to André Gelfi, advisory director and co-founder of IBJR, the regulated betting market represents a new cycle of opportunities for Brazil, bringing investments, formal jobs, and social contributions. It is a recently regulated, technology-driven, high-value-added industry that stimulates a productive chain linked to sports, marketing, and entertainment.

Revenue and Social Impact

LCA estimates total federal tax revenue for the sector at BRL 9 billion by the end of 2025, including corporate income tax (IRPJ), social contribution (CSLL), and federal contributions such as PIS and COFINS, as well as a 12% levy on gross gaming revenue (GGR). Municipal ISS taxes are expected to contribute an additional BRL 600 million. These funds are earmarked for social programs, equivalent to the annual funding of 5,136 police officers, 7,421 basic education teachers, and 23 primary healthcare units (UBS) nationwide.

Plínio Lemos Jorge, president of ANJL, states that the regulation of the betting market is already showing its ability to generate tangible results for the country. Billions of reais are being returned to society through taxes, investments, and skilled employment. This is the impact of a sector that operates within the law and directly contributes to Brazil’s economic and social development.

National Football: The Strongest Partnership

The study shows that the betting sector has become the main sponsor of Brazilian football. In 2025, 18 out of 20 men’s Série A clubs in the Brazilian Championship have betting companies as their main sponsors, representing BRL 1.1 billion in investments per season.

For comparison, this amount is equivalent to the prize money for winning five Copa Libertadores titles, eight Copa do Brasil trophies, or 23 Brazilian Championships. On average, top-division men’s clubs receive 2.6 times more from betting sponsorships than from sports prize money.

These numbers reinforce the importance of the segment for the sport’s financial sustainability. Série A clubs would need extraordinary athletic performance to maintain their planning and strategic management without sponsorship from regulated operators.

Gelfi adds that sponsorships from licensed operators play a decisive role in keeping football competitive and financially healthy. The illegal market, which pays no taxes and provides no support for sports, is the real threat to the future of the game.

Regulation and the Road Ahead

The new regulatory framework has brought unprecedented safety and transparency to the sector, introducing rules for licensing, payment traceability, facial identification, and responsible gaming mechanisms. Continued progress in regulating suppliers, payment systems, and advertising is essential to consolidate the business environment, protect consumers, and combat the illegal market — which still accounts for around 50% of betting in Brazil.

Lemos emphasizes that regulatory progress ensures predictability, legal certainty, and trust for both operators and consumers. Brazil is building a solid, transparent, and competitive market capable of attracting new players, protecting bettors, and combating illegal gambling, which only harms the country.

About IBJR

The Brazilian Institute for Responsible Gaming (IBJR) was founded in 2023 and brings together leading betting companies from Brazil and abroad. Its mission is to build an honest, sustainable, and responsible online betting ecosystem, always advocating for a regulated market.

The institute’s work is based on two core pillars: combating the illegal market and promoting responsible gaming. IBJR believes that effective regulation is essential to drive the industry, strengthen the economy, and ensure safety for both players and operators. The organization actively works to tackle illegal betting operations that operate outside the law, harm the industry, and pose risks to society.

IBJR’s members include A2FBR, bet365, BandBet, BetBoom, BetMGM, Betsson Group, Entain (Sportingbet and Betboo), Flutter Brazil (Betfair and BetNacional), Kaizen Gaming (Betano), KTO Group, Novibet, Skill on Net (Bacana Play and PlayUzu), and Todos Querem Jogar (Bet do Milhão). Associate members include Better Collective, Clever Advertising, GeoComply, OKTO, and OneKey Payments.

About ANJL

Launched in March 2023, the National Association of Games and Lotteries (ANJL) advocates for the interests of its members and the integrity of the regulated gaming sector, always promoting responsible gambling, sports development, and economic contribution. Its members include Big Brazil Tecnologia e Loteria S.A., Aposta Ganha Loterias LTDA, Fast Gaming S.A., Oig Gaming Brazil LTDA, Ana Gaming Brasil S.A., Esportes Gaming Brasil LTDA, SPRBT Interactive Brasil LTDA, Defy LTDA, Lucky Gaming LTDA, Reals Brasil LTDA, LBBR Apostas de Quota Fixa Limitada, Gamewiz Brasil LTDA, Betbr Loteriais LTDA, Versus Brasil LTDA, Sortenabet Gaming Brasil S.A., Blow Marketplace LTDA, Sistema Lotérico de Pernambuco LTDA, Vanguard Entretenimento Brasil LTDA, Hiper Bet Tecnologia LTDA, Pagstar Instituição de Pagamento S.A., Serviços e Intermediações PAAG LTDA, Pocket Games Limited, Propane Ideias com Resultado LTDA, Zero Instituição de Pagamento S.A., Oddsgate Brasil LTDA, Transfersmile Instituição de Pagamento LTDA, Upbet Brasil LTDA, and EB Intermediações e Jogos S.A.

About LCA

LCA is a consulting firm specializing in applied economics solutions for businesses, supporting leading companies across various sectors, top law firms, and major investors in strategic planning, tactical decisions, and regulatory, competition, and litigation support. With a team of economists with strong academic and professional backgrounds, LCA is recognized for building long-term partnerships based on quality, flexibility, and senior-level engagement. The firm has delivered projects in over 25 countries and received numerous awards for excellence across more than 450 projects annually. Its expertise includes Law & Economics, Investment, and Corporate Finance.